Driving Efficiency, Growth, and Innovation With a Human Touch
Unleash the potential of your business using AI
We help businesses eliminate friction, unlock new opportunities, and scale with confidence by creating AI systems designed for real-world impact and long-term success

Anchored in Excellence and Vision
Our Values
Quality
Dedication to excellence by focusing on strengths, refining skills, and empowering others to achieve their best.
Strategic
Foresight and clarity that turn complexity into focused action and long-term advantage.
Curious
A spirit of exploration that connects ideas, uncovers new perspectives, and sparks innovation.
Quality
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Strategic
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Curious
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We’re here for you
Meet The Team

Danielle
Founder | Creative Lead
Danielle has over 30 years in Marketing, IT, Network design, development, and workforce leadership training. She is the owner of Gray Lux, Inc. and the host of New to Woo: An AI Girl in a Woo World

Jenny
Operations Strategist
As a fractional COO, Jenny works with Fortune 500 executives, helping them make million-dollar decisions by streamlining global workflows that save teams weeks of wasted time and helping leaders run their departments more effectively.

Chris
Head of Development
From 100% custom-designed software, RAG Development, portals, and fine tuning API’s. Chris as a full-stack developer and his team have you covered!

Tina
Executive Account Manager
With over 10+ years of being a people manager, Tina is our guru of maximizing your team’s skills, business needs, and technology.

Izzy
Business Success Strategist
With 15 years of experience and a strategic approach to growth, Izzy ensures our clients have the tools and insights they need to scale and succeed.

Sofie
Social Media & Marketing Expert
Building social media profiles from 0 to tens of thousands, Sofie specializes in creating authentic influencers and brands.

Luca
The Boss
Need we say more? Don’t be surprised if we are on a zoom call, and our boss calls us away to feed him, chase a red dot, or lay across the keyboard.
We’ve got answers
Frequently Asked Questions
How much should I plan on investing?
Audits and Scopes start at $15K, with the potential for partial or full credit to be applied toward your project development and deployment costs.
Project minimum starts at $25K. Every solution is tailored to your needs, ensuring your investment delivers measurable results and long-term value.
Our monthly management starts at $10K per month.
Can you build an AI that works with my businesses unique platforms?
Absolutely! Using techniques like prompt engineering, fine-tuning, and Retrieval Augmented Generation (RAG), we can create AI solutions that leverage your unique data to provide actionable insights—not just the information a large language model was trained on.
What type of companies do you work with?
We work with businesses with $1M+ in funding or $1M+ in ARR. Our clients range from the medical Industry, Construction, and Labor, to SaaS.
Do you have experience with compliance and HIPAA regulations in marketing for medical practices?
We have a team of compliance experts who ensure that all our marketing practices abide by HIPAA rules.
We understand that patient privacy is paramount in the medical industry, and we’re well-versed in ensuring our marketing campaigns are compliant. This extends to digital marketing efforts, including managing protected health information online, ensuring secure communication channels, and more.
Our clients’ trust and the privacy of their patients are our utmost priorities.
How do you manage risk in the rapidly evolving AI space?
We adopt an agile, iterative approach: explore opportunities, refine solutions, launch quickly, and adapt as needed. This method allows us to respond effectively to changes in the AI landscape while ensuring that your projects stay on track and deliver value.
Is there support do you provide after delivery?
Absolutely! We offer ongoing support, including monitoring, optimization, and updates, to ensure your AI solution continues to perform at its best. Our team is committed to helping you adapt and scale as your needs evolve.
How can I ensure my AI solution aligns with my business goals?
We start with a strategic consultation to understand your unique challenges and opportunities. From there, we design solutions tailored to your objectives, ensuring alignment with your goals and measurable outcomes.
WE’VE GOT ANSWERS
Frequently Asked Questions
How much should I plan on investing?
Audits and Scopes start at $15K, with the potential for partial or full credit to be applied toward your project development and deployment costs.
Project minimum starts at $25K. Every solution is tailored to your needs, ensuring your investment delivers measurable results and long-term value.
Our monthly management starts at $10K per month.
Can you build an AI that works with my businesses unique platforms?
Absolutely! Using techniques like prompt engineering, fine-tuning, and Retrieval Augmented Generation (RAG), we can create AI solutions that leverage your unique data to provide actionable insights—not just the information a large language model was trained on.
What type of companies do you work with?
We work with business with $1M+ in funding, or $1M+ in ARR. Our clients range from Medical Industry, Construction and Labor, to SaaS.
Do you have experience with compliance and HIPAA regulations in marketing for medical practices?
We have a team of compliance experts who ensure that all our marketing practices abide by HIPAA rules.
We understand that patient privacy is paramount in the medical industry, and we’re well-versed in ensuring our marketing campaigns are compliant. This extends to digital marketing efforts, including managing protected health information online, ensuring secure communication channels, and more.
Our clients’ trust and the privacy of their patients are our utmost priorities.
How do you manage risk in the rapidly evolving AI space?
We adopt an agile, iterative approach: explore opportunities, refine solutions, launch quickly, and adapt as needed. This method allows us to respond effectively to changes in the AI landscape while ensuring that your projects stay on track and deliver value.
Is there support do you provide after delivery?
Absolutely! We offer ongoing support, including monitoring, optimization, and updates, to ensure your AI solution continues to perform at its best. Our team is committed to helping you adapt and scale as your needs evolve.
How can I ensure my AI solution aligns with my business goals?
We start with a strategic consultation to understand your unique challenges and opportunities. From there, we design solutions tailored to your objectives, ensuring alignment with your goals and measurable outcomes.
Connecting AI and Business Growth
Investment
Take your business to the next level by integrating advanced AI strategies, optimizing workflows, and leveraging technology that adapts to your needs. With tailored solutions, cutting-edge systems, and seamless design, we ensure your operations are efficient, impactful, and positioned for sustainable growth.
Audit & Consulting Solutions
This isn’t just another assessment; it’s a tailored, actionable roadmap designed to optimize workflows, improve resource allocation, and reduce costs.
Audits start at $15K*
AI Development & Deployment
We leverage advanced AI models, platform-agnostic integrations, and Retrieval-Augmented Generation (RAG) to streamline workflows, tackle complex challenges.
Projects start at $25K
Optimization & Iteration
Ensure your investment remains future-proof and scalable by refining processes to maximize performance and maintain alignment with your evolving goals.
Optimization starts at $10K
*Potential for partial or full credit to be applied toward your project development and deployment costs.
